The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach
通过实验研究食品广告中提供营养信息的效果，发现该信息仅影响早期处理阶段，且营养知识和产品类别特征影响信息获取的不同阶段。
The effect of providing nutritional information in food advertisements is examined experimentally in this study. The results indicated that this information only affected the early stages of processing. An econometric model indicated that nutritional knowledge and product class characteristics affected different stages of the information acquisition process.