组织价值获取：价格管理的配置与绩效结果
Organizing for value appropriation: Configurations and performance outcomes of price management
Industrial Marketing Management · 2016
被引 32
ABS 3
- Michael Burkert
- Björn Sven Ivens 通讯
- Stephan C. Henneberg
- Philipp Schradi
价格管理价值获取组织绩效营销策略产业组织