定价、广告与体验质量的互动：动态分析
Interaction of pricing, advertising and experience quality: A dynamic analysis
European Journal of Operational Research · 2016
被引 43
ABS 4
- Jonathan P. Caulkins
- Gustav Feichtinger
- Dieter Graß
- Richard F. Hartl 通讯
- Peter M. Kort
- Andrea Seidl
定价策略广告经济学体验质量动态优化市场营销