奢侈品牌社交媒体营销努力：对品牌资产和消费者行为的影响
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
JOURNAL OF BUSINESS RESEARCH · 2016
被引 1376 · 同刊同年前 1%
人大 A-ABS 3
- Bruno Godey 通讯
- Aikaterini Manthiou
- Daniele Pederzoli
- Joonas Rokka
- Gaetano Aiello
- Raffaele Donvito
品牌管理社交媒体营销消费者行为品牌资产