Hospital Quality Reporting in the United States: Does Report Card Design and Incorporation of Patient Narrative Comments Affect Hospital Choice?
通过在线实验发现，医院报告卡的数字格式比文字或星级格式更能引导消费者选择临床评分高的医院，而患者叙述评论对整体选择影响不大，但对特定教育背景人群有交互作用。
OBJECTIVE: To explore the impact of hospital report card design and incorporation of patient narrative comments on consumers' choices of hospitals. DATA SOURCES: Primary data collected from an online survey with 1,350 respondents in February, 2015. STUDY DESIGN: A randomized 2 (narrative comments: yes, no) × 3 (design: representation of clinical performance in textual, star, numerical formats) between-subject online-based cross-sectional experiment. PRINCIPAL FINDINGS: In 51 percent of all cases, respondents selected the hospital with the best clinical results. Report cards with a numerical design induced choices more focused on clinical ratings (56.0 percent chose the highest rated hospital) than those with textual information (48.1 percent) or star ratings (47.3 percent) (p < .001). Report cards without narrative comments (49.7 percent) and with narratives (51.4 percent) were not associated with significant difference in selecting top-rated clinical hospitals (p = .376). But there were significant interactions affecting choice of hospitals among exposure to narratives, formatting of clinical performance, and respondents' education. CONCLUSIONS: Consumers have a difficult time synthesizing quality data in various formats. Hospital report cards continue to pose challenging choices, especially for those with limited education. Narrative comments in their earliest emerging forms do not seem to be altering hospital choice as much as the literature has suggested for other providers, but they may have consequential impact on the choices of certain subsets of consumers.