The Transformative Consumer Research Movement
本文探讨变革性消费者研究运动的兴起、发展及未来，将其视为旨在提升消费者福祉的学术运动，并分析其与公共政策研究的协同作用。
In this essay, the authors explore the emergence, growth, and future of the transformative consumer research movement. The notion of a social movement is used to conceptualize the organizing activities of research performed with the goal of enhancing consumer well-being. The authors trace the informal/formal and individual/collective actions that support their claim that transformative consumer research is an academic movement. They reflect on the future hurdles the movement faces to remain healthy and dynamic as well as the significant synergies that exist with public policy researchers.