没有过去就没有未来？面对客户隐私时预测客户流失
No future without the past? Predicting churn in the face of customer privacy
International Journal of Research in Marketing · 2016
被引 43
ABS 4
- Niels Holtrop 通讯
- Jaap E. Wieringa
- Maarten J. Gijsenberg
- Peter C. Verhoef
客户流失预测客户隐私数据挖掘营销计量经济学