Awards as Strategic Signals
用信号理论分析奖项(如月度员工、奖金等)作为激励手段的信号功能,比较其与金钱激励的效果,帮助管理者判断何时奖项能提升绩效、何时金钱更优。
This contribution uses signaling theory to analyze the widely observed phenomenon of award giving. Awards appear in various forms, ranging from the Employee of the Month title to prizes, decorations, orders, and other honors. The purpose of this article is to develop an understanding of the signals emitted when awards are given and accepted, and to highlight conditions under which signaling failures are likely to arise. We take a comparative approach, contrasting awards with other incentives, in particular with monetary compensation and bonuses. Our analysis helps inform management practice by presenting a systematic appraisal of the strategic signaling functions of awards. It proposes under which conditions awards tend to raise performance, and when monetary compensation proves to be superior.