Satisfaction (Mis)pricing Revisited: Real? Really Big?
批评了Fornell等人（2016）的研究，指出其在理论空白和实证挑战上的不足，区分了错误定价与价值相关性，并提出了未来研究方向，对管理者、投资者和教育者有启示。
The question of whether customer satisfaction is mispriced by the stock market has been debated over the past decade, yet it remains unintegrated with the broader asset pricing literature. The authors critique Fornell, Morgeson, and Hult (2016) , focusing on that article's missed opportunities in addressing theoretical lacuna and empirical challenges that might establish the satisfaction mispricing anomaly. In doing so, they distinguish mispricing from value relevance, classify two broad avenues for satisfaction mispricing research, and detail the scope of future research under each avenue. They conclude by summarizing specific research opportunities and presenting implications for managers, investors, and educators that could lead marketing to become a net contributor to the marketing–finance dialogue.