The Supply Chain Position Paradox: Green Practices and Firm Performance
研究发现一个悖论：越靠近终端消费者的公司，绿色供应链管理实践水平越高，但绩效提升反而越小。这源于五类具体实践与绩效之间的不匹配，为管理者优化绿色实践组合提供了新视角。
Engagement in corporate environmentalism has become increasingly important across all tiers of the supply chain, from upstream raw material suppliers to downstream retailers. However, the contextual role of a firm's supply chain position ( SCP ) on the adoption of green supply chain management ( GSCM ) practices and their performance implications has not been empirically explored. We derive a conceptual model combining the contingent natural resource‐based view ( NRBV ) with stakeholder theory. The resulting hypotheses are tested using cross‐industry data of 284 firms utilizing primary and secondary data. Findings reveal a phenomenon we term the Supply Chain Position Paradox : The closer a company is located toward the end consumer, the higher its GSCM practice levels. Conversely, performance gains decrease with company proximity to the end consumer. This paradox is grounded in a mismatch between the level of five specific GSCM practice categories and their respective performance implications. The introduction of SCP as an overlooked contextual factor adds new insights into the “ GSCM practice–performance link” and extends current GSCM research. Moreover, our results yield insights to supply chain management executives in optimizing their GSCM practice portfolios.