Using an economic experiment to estimate willingness‐to‐pay for a new maternal nutrient supplement in Ghana
通过经济实验测量加纳孕妇对一种新型脂质营养补充剂的支付意愿，发现多数人愿意支付但低于生产成本，且支付意愿受收入、资产和生育次数影响，为公共健康政策和公私混合配送机制设计提供参考。
Abstract Scaling up access to supplements designed to prevent undernutrition, such as new small‐quantity lipid‐based nutrient supplements (SQ‐LNS), may require distribution via both public channels and retail markets. The viability of SQ‐LNS retail markets will hinge on household‐level demand. We use an economic experiment to characterize initial willingness‐to‐pay (WTP) for a maternal SQ‐LNS product in Ghana. WTP is positive for most participants, though below the estimated cost of production for many. WTP varies depending on income, assets, and parity status. These findings have implications for the design of public health policy and hybrid public–private delivery mechanisms.