折扣作为进入壁垒

Discounts as a Barrier to Entry

American Economic Review · 2016
被引 36
人大 A+FT50ABS 4*

中文导读

研究在位制造商能否通过折扣合同阻止高效进入者,发现不承诺无条件转移的返利(如欧盟委员会诉米其林II案中的返利)即使在成本不确定、规模经济或下游激烈竞争下也不具有反竞争性,与排他性交易合同不同。

Abstract

To what extent can an incumbent manufacturer use discount contracts to foreclose efficient entry? We show that off-list-price rebates that do not commit buyers to unconditional transfers—like the rebates in EU Commission v. Michelin II, for instance—cannot be anticompetitive. This is true even in the presence of cost uncertainty, scale economies, or intense downstream competition, all three market settings where exclusion has been shown to emerge with exclusive dealing contracts. The difference stems from the fact that, unlike exclusive dealing provisions, rebates do not contractually commit retailers to exclusivity when signing the contract.

折扣合同市场封锁反竞争效应排他性交易