The burden of the family company: Leopoldo Pirelli and his times
本文讲述莱奥波尔多·倍耐力作为家族企业第三代掌门人的经历，他推动国际化但两次失败后辞职，未能将家族企业转变为公众公司。
Leopoldo Pirelli was the third generation to run the family firm and a key character of Italian capitalism. He played a major role in Italy’s biggest merger and served as Head of the Committee for Reforms of the Italian Confederation of Industrialists. As head of Pirelli, he was appreciated by shareholders and by management. Though intent on internationalisation, he failed twice (the ‘Union’ with Dunlop and later with Continental). After this second failure he resigned. A respected leader of the international business community, Pirelli failed at his most important task – transforming a family firm into a public company.