餐厅菜单信息是否影响顾客态度和行为意向?基于PLS-SEM的跨细分市场实证分析

Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM

International Journal of Hospitality Management · 2016
被引 73
ABS 3
消费者行为餐饮管理市场营销实证研究方法