餐厅菜单信息是否影响顾客态度和行为意向?基于PLS-SEM的跨细分市场实证分析
Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM
International Journal of Hospitality Management · 2016
被引 73
ABS 3
- Khodr Fakih
- Guy Assaker
- A. George Assaf 通讯
- Rob Hallak
消费者行为餐饮管理市场营销实证研究方法