Charting the Territory: Recombination as a Source of Uncertainty for Potential Entrants
将市场类别视为认知地图中的区域，发现现有组织的重组行为会增加潜在进入者的市场不确定性，从而抑制其进入，但高类别地位能缓解这种负面效应，并通过电子音乐市场数据验证。
In this paper, we conceptualize categories as regions of a cognitive map that structure the market and guide the investment decisions of potential entrants—i.e., of new and established organizations. We advance that, as a category appears altered via incumbents’ acts of recombination, potential entrants face market-specific uncertainty and are discouraged to invest in that category. These negative effects of recombination on market entries are, however, mitigated at increasing values of category status. We test our arguments in the market for electronic music. The analyses of product and organizational entries in music styles between 1978 and 2011 lend support to our arguments.