关于简约广告-库存竞争模型的稳健性及战略含义:扩展到定价竞争
On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition
International Journal of Production Economics · 2016
被引 5
ABS 3
- Hani I. Mesak 通讯
- Abdullahel Bari
- Rob Blackstock
广告竞争库存管理定价策略博弈论运营管理