关于简约广告-库存竞争模型的稳健性及战略含义:扩展到定价竞争

On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition

International Journal of Production Economics · 2016
被引 5
ABS 3
广告竞争库存管理定价策略博弈论运营管理