Exposure to Paid Advertising and Returning a Census Form
研究了政府付费广告对人口普查表寄回率的影响，通过逻辑回归分析发现广告接触与普查知识及寄回行为的关系。
<h3>ABSTRACT</h3> In this article, the authors examine several research questions related to the effectiveness of the government9s paid advertising campaign - first, the factors that best predicted respondents9 reported exposure to paid advertising; second, the relationship between exposure to advertising and level of census knowledge. Finally, they attempt to quantify the impact of paid advertising on motivating respondents to complete and return a census form. To do this, they used logistic regression models to predict the outcome variable (returning a form versus not returning a form). The primary independent variable of interest is reported exposure to paid advertising.