Dynamic Capabilities at Samsung: Optimizing Internal Co-Opetition
基于对三星集团十年的临床研究,本文揭示了三星如何通过管理内部竞合(竞争与合作并存)这一动态能力维度,在智能手机市场取得成功,为管理者平衡内部竞争与合作提供了启示。
This article presents a clinical study, based on a decade of ongoing research at Samsung Group, that describes how the Samsung Group and its mobile phone division competed successfully in smartphones. The ability to manage co-opetition—simultaneous forces of competition and cooperation within the business group—is a particular dimension of dynamic capability that has stood Samsung in excellent stead. Relying on internal exhortations to cooperate often leads to a lack of dynamism, whereas untrammeled competition leaves proverbial synergies entirely untapped and spawns duplicative investments. Samsung, however, has succeeded by its ability to strike a balance between the two.