Generative Sensing: A Design Perspective on the Microfoundations of Sensing Capabilities
提出并讨论了一种名为“生成式感知”的感知类型，其核心是公司和管理者主动生成关于观察事件的假设并通过递归过程测试以产生新数据，借鉴设计认知研究探讨了框架构建和溯因推理两个微观基础。
The ability to sense valuable strategic options and then to organize effectively and efficiently to embrace them is at the core of a company's dynamic capabilities. This article identifies and discusses a specific type of sensing that we call “generative sensing.” Companies and executives that display generative sensing capabilities proactively generate hypotheses about observed events and then test these hypotheses to generate new data in a recursive process. Borrowing from design cognition research, we discuss the two microfoundations of these capabilities—framing and abduction – and provide examples of how they are embedded in companies to enhance option generation.