The Business Objective and Financial Management
以英超新升班马为例，说明长期目标（如成为联赛榜首）与短期目标（如保级）如何影响管理决策，包括设施投资、青训和引援。
When individuals or organisations elect to use their expertise, time and money in a particular way, they have an objective in mind. The objective governs the decisions to be made. For example, the management of a football team newly promoted to the Premier League would have the long‐term objective of becoming top of that league. Improved spectator facilities and planned development of junior players would help in achieving this objective. In the short‐term, however, the main objective would be to survive in the Premiership. Improved training and the immediate purchase of experienced players would help here.KeywordsFinancial ManagementFinancing DecisionLimited CompanyBusiness ObjectivePremier LeagueThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.