感知到的创业慷慨度与创业意向:基于社会认知视角

Perceived entrepreneurial munificence and entrepreneurial intentions: A social cognitive perspective

INTERNATIONAL SMALL BUSINESS JOURNAL · 2016
被引 119
人大 A-ABS 3

中文导读

基于社会认知理论,研究认知因素与感知环境慷慨度如何交互影响创业意向,发现感知创业慷慨度会强化创业自我效能与风险倾向对意向的作用。

Abstract

Adopting a social cognitive theory perspective, this article examines the factors that influence entrepreneurial intentions through the interaction between cognitive factors and perceived environmental munificence. Specifically, it introduces and demonstrates that the effect of one’s perceived ability to become an entrepreneur on the intention to engage in such a behaviour is contingent upon the perception of an environment rich in entrepreneurial munificence, in this case, within an incubator setting. Perceived entrepreneurial munificence also helps strengthen the relationship between risk-taking propensity and entrepreneurial self-efficacy. Results and implications for future research on entrepreneurial intentions at the interface between cognitive and environmental factors are discussed.

创业意向社会认知理论创业环境自我效能孵化器