“跳出包装盒思考”:品牌在消除过度包装时是否应考虑商店货架环境?

“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?

Journal of Business Ethics · 2017
被引 52
ABS 3
市场营销商业伦理消费者行为包装设计零售环境