Storytelling and cultural family value transmission: Value perception of stories in family firms
研究家族企业通过讲故事传递文化价值观的效果，发现听者能准确感知故事中蕴含的价值观，表明讲故事是有效的价值观传递手段。
This study analyses the transmission of cultural family values in family firms through storytelling. Specifically, we investigate whether cultural family values that are intended to be imparted by a story and its teller are also perceived accurately by listeners (i.e. the intended imparted value and the perceived value are congruent). We use a mixed-methods design including a qualitative phase, which identifies stories told in three German family firms, and a quantitative phase, which analyses the value perception (i.e. subjective cognition) of 226 individuals from outside the firm for a selected number of six stories. Results indicate that the intended values of the selected stories are perceived accurately by the individuals. Hence, stories might describe a useful means for transmitting cultural family values in family firms.