Entrepreneurial orientation and performance: mediating effects of technology and marketing action across industry types
研究了创业导向如何通过技术和营销行动影响企业绩效，发现技术行动在制造业中中介效应更强，而营销行动在服务业中中介效应更强，对管理者和政策制定者有参考价值。
We contribute to the debate on the relationship between entrepreneurial orientation (EO) and firm performance. We theorise, firstly, that the relationship between EO and performance is mediated by the firm’s technology and marketing action and secondly, that these mediating effects will differ by industry. We test the model on 489 Korean SMEs. Results indicate both technology and marketing action mediate the effect of EO on performance. As expected, technology action has a stronger mediating effect than marketing action in manufacturing industries, while marketing action has a stronger mediating effect in service industries. We discuss implications for managers and policy-makers.