Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
本文为社会影响组织（包括非营利、公共政策实体和营利性社会企业）提供了一个构建变革性故事的框架，整合了相关学术文献，指导组织如何打造真实有效的故事以传达影响、吸引受众并促进行动，同时管理故事组合。
This article provides a framework to guide the construction of transformative stories by social impact organizations (SIOs) including nonprofit organizations, public policy entities, and for-profit social benefit enterprises. This framework is built from the integration of the academic literature on narratives and narrative construction relevant to SIO story construction. This transformative story construction framework outlines how SIOs can assemble and craft authentic and effective stories that convey the organization's impact, engage audiences, and call those audiences to action as well as how SIOs can develop and manage a portfolio of such stories. The framework also provides recommendations to guide the marketplace practice of transformative story construction by SIOs. Finally, the authors pose questions to engage SIOs in collaborative research to refine the practice of constructing stories with the power to transform.