Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being
本文提出正念是解决无意识消费的良方，探讨了正念消费如何通过关注内外部刺激来改善消费者、社会和环境福祉，并指出未来研究方向与推广建议。
The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. The concept of mindfulness is explained and applied to the consumption context. More specifically, the authors examine mindful consumption as an ongoing practice of bringing attention, with acceptance, to inner and outer stimuli, and the effects of this practice on the consumption process. The transformative potential of mindful consumption is reviewed across domains of consumer, societal, and environmental well-being, with suggestions for future research. The article highlights some of the challenges to realizing the transformative potential of mindful consumption and concludes with suggestions for the actions that consumers, institutions, and policy makers could take to promote mindful consumption.