German and British Consumer Willingness to Pay for Beef Labeled with Food Safety Attributes
通过选择实验和随机参数Logit模型，研究了德国和英国消费者对不同来源国牛肉、质量保证标签、无激素标签和美食标签的支付意愿，并分析了食品安全关注度的影响。
Abstract The European Union has implemented some of the most stringent food safety policies for beef globally, ranging from banning growth hormones to mandating country of origin labeling. Using choice experiments and random parameter logit models, we examine German and British consumer willingness to pay ( WTP ) for American, Canadian, Argentinian, French, German and British beef, quality assurance seals, hormone‐free beef production and a gourmet label. We also determine how consumer WTP for these food safety and quality attributes is affected by the extent to which consumers consider food safety issues (FSI). Results indicate that British consumers had the lowest WTP for beef from Argentina and German consumers had the lowest WTP for beef from Great Britain. The hormone‐free label was the relatively most preferred label by consumers in both countries, and by those who considered FSI to affect their meat consumption patterns.