Facework: creating trust in systems, institutions and organisations
重新审视并发展了吉登斯提出的'面子工作'概念，通过正式定义和结构化理论分析其维度与要素，阐明制度信任与人际信任的联系，对理解个体如何代表组织与专家系统有启示。
There is a dearth of concepts able to explain the genesis of trust in institutional systems such as organisations and wider expert systems, and its link to interpersonal trust. To this end, the present paper reconsiders and reinvigorates Giddens's (1990) concept of "facework". It reviews the use of the concept in the literature, finding considerable conceptual confusion, particularly in distinguishing between Giddens's and Goffman's (2003 [1955]) earlier conceptualisation. This is addressed through a formal definition of facework. The paper then develops the concept further, based on Giddens's own structuration theory. It focuses particularly on two aspects, viz., the different dimensions and elements of facework, and the balance between institutionalised and agentic elements inherent in it. The paper concludes by summarising the implications this analysis has for broader conceptions of individuals "representing" organisations and expert systems.