Literally Literacy: Table 1
从社会文化视角审视读写能力，探讨其与消费者行为六个研究领域（如说服反应、情感与决策、产品与品牌意义等）的联系，并提出消费对读写能力影响的疑问以鼓励未来研究。
Literacy is a continuous, multidimensional indicator of proficiency in using written language. This essay reviews several recent books on literacy, and suggests some profound theoretical issues about consumer behavior inspired by a sociocultural perspective on literacy. In particular, ties between literacy and six diverse research programs on consumer behavior are highlighted: responses to persuasion; affect and decision making; the meanings of products and brands; social marketing of health behaviors; consumption, identity, and resistance; and the impact of the internet on consumer behavior. In addition, questions both interesting and troubling about the impact of consumption on literacy are raised in the hope of encouraging future research. Copyright 2001 by the University of Chicago.