市场创伤中的不作为与作为

Omission and Commission as Marketplace Trauma

Journal of Public Policy and Marketing · 2016
被引 37
ABS 3

中文导读

本文运用文化创伤理论,分析市场中的不作为与作为如何演变为文化创伤,探讨其对社会结构、集体实践和话语的影响,并提出未来研究方向与纠正措施。

Abstract

This article discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. The authors identify the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that elevate these events from collective to cultural trauma. The authors use concepts of social structure, collective practices, and collective discourse in exploring the interconnectivity of marketplace traumas and their actors, victims, and consequences (i.e., constrained consumption, damaged marketing systems, and institutional privilege). They then leverage the same framework to propose further research and corrective actions.

市场创伤文化创伤理论消费行为营销系统