A Framework for Effective Export Marketing: The Jamaican Partnership of Public Policy and Private Enterprise
研究了政府与私营企业在出口营销中的合作模式，以牙买加为重点，提出12种有效增强出口的营销策略，并总结公私部门互动的分析框架。
The roles of government and the private sector in export marketing tend to fall between two extremes. At one extreme, the private sector operates in a totally free environment, unimpeded by government; at the other, government owns the means of production and controls the export function. This paper examines a hybrid arrangement in which the government does what it can do best and the private sector does likewise. With emphasis on Jamaica, but using examples from other countries, 12 marketing strategies are highlighted that effectively enhance exporting. An analysis summarizes the interrelationship between public and private sectors in a framework whose dynamic comprises marketing strategies, public policy, private enterprise, specific examples and generalizations.