闭环供应链中具有合作广告的双渠道协调合同
Coordination contracts of dual-channel with cooperation advertising in closed-loop supply chains
International Journal of Production Economics · 2016
被引 242 · 同刊同年前 6%
ABS 3
- Jiaping Xie
- Ling Liang 通讯
- Luhao Liu
- Petros Ieromonachou
供应链管理闭环供应链双渠道协调合作广告收益共享