The Social Consequences of Marketing: Macromarketing and Public Policy
本文研究了营销行为的社会后果及其成因，并分析了纠正策略，为公共政策设计提供基础，适合关注营销社会影响的学者和政策制定者。
The study of the social consequences of marketing actions, the understanding of the causal factors underlying those consequences, and the analysis of corrective strategy form a central thrust of macromarketing. The analysis of these consequences and the design of appropriate public policy is directly related to macromarketing analysis, while implementation goes beyond its scope. A simple classification of the social consequences of marketing is presented as a basis for elaborating causal factors and for exploring directions for public policy.