毕生事业:芭比·布朗

Life's work: : Bobbi Brown

HARVARD BUSINESS REVIEW · 2014
被引 0
人大 AFT50ABS 3

中文导读

本文是对化妆品公司Bobbi Brown首席创意官芭比·布朗的访谈,她谈及工作职责、在收购其公司的雅诗兰黛工作的感受以及招聘时看重的特质。

Abstract

The article presents an interview with Bobbi Brown, the chief creative officer for cosmetic company Bobbi Brown Professional Cosmetics Inc. Topics discussed include what her job responsibilities are, what it is like to worth within cosmetics firm Estee Lauder, which bought her company in 1995, and characteristics she looks for when hiring people.

化妆品企业管理市场营销高管访谈