Did You Really Get the Message? Using Text Reminders to Stimulate Adoption of Agricultural Technologies
在厄瓜多尔土豆农中开展随机对照试验，发现手机短信能显著提升农民对综合虫害管理技术的认知和采纳率，其机制是减少复杂决策中的注意力不足和次优启发式。
This article provides evidence from a randomised control trial conducted among potato farmers in Ecuador about the impact of mobile phone text messages on farmer knowledge about and adoption of integrated pest management (IPM) practices. Using psychological constructs, we examine competing explanations for non-standard decision-making leading to low adoption of beneficial agricultural technologies. Farmers who received text messages have significantly higher knowledge and are more likely to adopt most IPM practices than those in the control group. Findings provide evidence that text messages lead to behavioural changes by reducing inattention and sub-optimal heuristics in the face of complex decisions.