90天内打造创新引擎

Build an innovation engine in 90 days

HARVARD BUSINESS REVIEW · 2014
被引 18
人大 AFT50ABS 3

中文导读

为管理者提供一套90天系统化创新方案,通过定义创新类别、聚焦战略机会、组建小团队和设立委员会,无需大量投资即可建立创新机制,适用于各类企业。

Abstract

Most executives will admit that their companies don’t innovate in a reliable, orderly way. Too many breakthroughs happen only because of serendipity or individual heroism. Great ideas remain locked inside employees’ heads, and the concepts that are developed often aren’t the most promising. But there is a way to make innovation more systematic--without massive investments, restructuring, or even a single hire. In this article three consultants explain how a company can build a “minimum viable” innovation function, in just three months, by doing the following: Day 1–30: Define your innovation buckets, looking at how much growth innovations in your core can produce and how much will need to come from new-growth initiatives. Day 20–50: Zero in on a few strategic opportunities, after talking to customers to identify growing needs that match your capabilities. Day 20–70: Dedicate a small team to begin developing innovations. Day 45–90: Set up a committee to shepherd projects, borrowing venture capitalists’ best practices. Drawing on the experiences of a financial services firm, a water utility, a hospital, and a 100-year-old nonprofit, the authors describe how to use this approach to build systems that ensure that good ideas are encouraged, identified, shared, prioritized, resourced, and developed

创新管理企业战略组织变革