让企业对企业销售人员实施与推出新产品和服务相关的策略
Getting business-to-business salespeople to implement strategies associated with introducing new products and services
Industrial Marketing Management · 2016
被引 50
ABS 3
- Jeff S. Johnson 通讯
- Ravipreet S. Sohi
营销销售管理新产品开发B2B营销