Qualitative Analysis of the Digital Marketing Influence on the Behaviour of the Organizational Consumer
通过访谈罗马尼亚雅西县15名企业采购负责人，发现组织消费者在线上采购中主要用互联网获取信息和下单，较少用于支付和联系供应商。
The aim of the present study is to try to understand the behaviour of the organisational consumers in the online environment. We have attempted to identify specific activities undertaken in the online acquisition process by the persons responsible for purchasing within the companies located in Iasi district (Romania). The results obtained within this preliminary analysis, using a sample of 15 persons so far, show that the internet is used especially for informing and placing the orders, and less for the actual payment and contacting of potential suppliers.