Introduction to the special issue “Cultural industries and transmedia in a time of convergence: Modes of engagement and participation”
本特刊汇集了历史、传播、媒体研究、语言学、科技与社会研究及哲学视角，一方面考察媒体企业吸引受众的策略，另一方面分析用户如何协商跨媒体环境。
Our special issue offers studies of specific instances of transmedia. On the one hand, one set of studies looks at the different strategies media corporations have adopted for engaging audiences. On the other hand, another set of studies looks at media users' negotiations of the transmedia landscape. The collection as a whole brings together perspectives from history, communication, media studies, linguistics, STS (science and technology studies), and philosophy.