Marketing organizations need to get unstuck: : Interaction
收录了读者对2014年一篇关于营销组织困境文章的回应,以及作者的回复,适合关注营销组织变革的从业者。
Letters are presented from readers responding to the article Marketing Organizations Need to Get Unstuck by Marc de Swaan Arons, Frank van den Driest, and Keith Weed from the July-August 2014 issue, along with a response from the authors