营销组织需要摆脱困境:互动

Marketing organizations need to get unstuck: : Interaction

HARVARD BUSINESS REVIEW · 2014
被引 10
人大 AFT50ABS 3

中文导读

收录了读者对2014年一篇关于营销组织困境文章的回应,以及作者的回复,适合关注营销组织变革的从业者。

Abstract

Letters are presented from readers responding to the article Marketing Organizations Need to Get Unstuck by Marc de Swaan Arons, Frank van den Driest, and Keith Weed from the July-August 2014 issue, along with a response from the authors

营销公共关系商业政治学社会学