Transmedia mobilization: Agency and literacy in minority productions in the age of spreadable media
分析了菲律宾三个少数族裔活动组织（科迪勒拉人民联盟、特贝巴、摩洛伊斯兰解放阵线）的跨媒体策略，揭示可传播媒体时代身份建构的复杂性及跨媒体素养对活动家的重要性。
This article analyzes the transmedia strategies of three ethnic minority activist organizations in the Philippines: Cordillera Peoples Alliance, Tebtebba, and the Moro Islamic Liberation Front. The fieldwork entailed interviews with leaders of these organizations and their media teams, scholars who study these movements, and social commentators. The analysis shows the complexities of identity construction in the age of spreadable media and the importance of transmedia literacy for activists who have to navigate these complexities to effectively advance their cause.