Creativity and the Management of Technology: Balancing Creativity and Standardization
这篇思考性文章探讨了工作中标准化流程与创造力需求之间的内在矛盾，提出将创造力视角应用于运营管理的工作分类，并讨论创造力作为从渐进到激进连续谱的过程与结果，旨在促进跨学科研究对话。
This thought piece represents an opportunity to integrate creativity and operations management (OM) research, and in particular the management of technology (MOT), to stimulate thinking and drive research across disciplines. Specifically, we discuss how there is an inherent tension when considering how work is organized and performed given that the majority of today's jobs require a certain degree of following routinized procedures, while some level of creativity is desirable as well. Therefore, there is the need to balance standardization with the desire for creativity, and this represents an inherent paradox. Here, we propose applying a creativity lens to the work categories used in OM, and discuss the implications of considering creativity as a process and an outcome that ranges along a continuum from incremental to radical. Our goal is to start a conversation that integrates the organizational creativity literature with OM and the MOT, and in doing so leads to future research and new developments in each of these literatures.