Cultural Values and the Championing Process
研究以一家金融服务公司24个国家办事处为样本，发现集体主义、不确定性规避和权力距离等文化维度如何影响管理者对创新倡导策略的偏好。
This study examines the relationship between national culture and national preferences for innovation championing strategies using a sample of 24 national offices of a financial services company. The study finds that in collectivistic societies, managers prefer champions who make personal appeals to gather cross-functional support for the innovation effort. In uncertainty-avoiding societies, managers prefer champions to work through organizational norms, rules and procedures rather than violating them. In power-distant societies, managers prefer champions who closely monitor the innovation process.