Stratification and segmentation: Social class in consumer behavior
比较工人阶级与中产阶级消费者，揭示社会阶级如何通过文化循环决定消费行为，并重新审视营销和消费者行为中的核心假设，为广告、体验消费、炫耀性消费及市场细分提供未来研究议程。
Abstract Comparing working‐class and middle‐class consumers, highlight the ways that social class determines consumer behavior through a set of mutually supportive culture cycles. We use their framework to re‐examine several core assumptions in marketing and consumer behavior, assumptions that may fit middle‐class consumers better than they do working‐class consumers. Revisiting previous findings with an emphasis on social class allows us to offer an agenda for future research regarding advertising and consumer persuasion, material versus experiential purchases, conspicuous and compensatory consumption, and market segmentation.