Bringing Radio into America's Homes: Marketing New Technology in the Great Depression
研究大萧条时期收音机制造商如何通过分销网络最大化利润并设置进入壁垒，以及从质量竞争转向价格竞争对专业零售商的影响。
We examine the early marketing and distribution of entertainment radio sets. Manufacturers used distribution networks to both maximize profits and create barriers to entry. Lacking the market power of auto manufacturers, they developed cooperative strategies with authorized distributors and dealers. Dealers often complained about the costly activities manufacturers required of them. However, these underpinned the dominant quality and branding competition model of the 1920s, while the Depression-era switch to a simpler radio format, sold on price, proved catastrophic for the specialist retailer.