顶见 · 经管顶刊中文导读
正中要害!洞察消费者对可持续性相关创新的评估
Hitting the Nail on the Head! Insight into Consumer Assessment of Sustainability-Related Innovations
Long Range Planning · 2016
被引 7
ABS 4
Sergio W. Carvalho
Bruno Silvestre
Peggy Cunningham
消费者行为
可持续性
市场营销
创新评估
阅读原文 ↗