Consumers’ collective action in market system dynamics
研究了消费者如何通过正式组织活动改变市场动态，以丹麦啤酒市场为例，分析消费者协会在改变竞争逻辑和制度化角色中的作用。
This article examines how consumers may work strategically to alter market dynamics through formally organized activities. We address this issue in the context of the Danish beer market and its evolution over the last two decades, with a specific empirical focus on the role of a formally organized consumer association. We draw on key tenets of recent advances in sociological field theory, which views social order as comprising multiple and related strategic action fields. From this perspective, we describe the Danish beer market and its transformation, with an emphasis on how Danish beer enthusiasts played a significant role in altering the logics of competition in the market, but also played a significant institutionalized role within the field itself. We theorize this activity as consumers’ collective action.