销售团队的有利位置：销售团队整合如何带来新产品成功
The catbird seat of the sales force: How sales force integration leads to new product success
International Journal of Research in Marketing · 2016
被引 32
ABS 4
- Sabine Kuester 通讯
- Christian Homburg
- Andreas Hildesheim
销售管理新产品开发市场营销产业组织