Market system dynamics
该文探讨市场如何变化、什么变得有价值或有害，以及消费者身份和体验的扩散机制，挑战了21世纪初营销学中的经济行为者偏见、微观层面偏见和方差偏见。
How do markets change? What becomes valuable and virtuous, what worthless and immoral? Why do some consumer identities and experiences become more widespread than others? And why can some of the most passionate consumers cause the greatest harm to a successful market whereas some of the most critical observers contribute to a market’s stability over time? During the last decade, a thriving and diverse subfield of marketing research, originally termed by Giesler (2003, 2008) Market system dynamics, has emerged to help answer these and other questions about markets, how they are constituted as complex social systems and how actors and institutions actively shape (and are shaped by) them, thereby challenging three problematic biases plaguing marketing scholarship at the beginning of the 21st century: the economic actor bias, the micro-level bias and the variance bias (see Figure 1).