Introducing a spatial perspective to analyze market dynamics
基于地理与市场研究，提出一个通过空间视角分析市场动态的概念框架，识别了与地点、领土、规模和网络四个空间维度相关的12种机制，为营销学者研究市场系统动态提供新思路。
Grounded in work on geography and markets, this article offers a conceptual framework to study the dynamics of markets through a spatial lens. The characteristics of four key spatial dimensions (place, territory, scale, and network) are explained and leveraged to provide distinct analytical vantage points and to conceptualize how various types of spaces matter differently in market dynamics. Findings from a qualitative meta-analysis identify 12 unique mechanisms tied to the four proposed spatial dimensions, which offer alternative theoretical avenues for unpacking market phenomena. These four spatial dimensions are then combined with 12 space-based mechanisms to offer novel research avenues for marketing scholars interested in market system dynamics.